Cash Is The Best COVID-19 Antidote For Mexican Tech Startups

By Dominic Pasteiner and Adriana Curiel 

In the technology startup world, a lot can change in a short space of time. 

Two years ago, Mexico implemented a groundbreaking law regulating cryptocurrency exchanges, crowdfunding platforms, and mobile payment companies that spurred hundreds of millions of dollars of investment into local fintechs from heavyweights like SoftBank Group, General Atlantic, and Goldman Sachs. 

That all changed a few weeks ago. The spread of the coronavirus and its effects on the world economy have dried up funding for cash-hungry Mexican startups, which must now focus on preserving their balance sheets and weathering the storm. 

“It’s going to get tougher to raise money, no question,” said Alvaro Rodriguez, managing partner at Monterrey-based venture capital firm Ignia Partners. 

UnDosTres, a mobile payment platform backed by Ignia, for example, has delayed a planned $25 million Series B funding round for a minimum of several months. “Everybody is in panic mode,” Co-CEO Naveen Sharma told Mergermarket.

Guadalajara-based point-of-sale (POS) payment business Billpocket also expects its Series B to take “longer than expected” to close, CEO Alejandro Guizar said. The company is looking to raise up to $50 million for international expansion but potential investors are wary of betting on a POS company after similar businesses like San Francisco-based Square have so far struggled in the coronavirus market turmoil. Square stock has fallen about 22% since Jan. 21, when the U.S. announced its first COVID-19 case. 

One reason for the drought in startup funding is the difficulty that venture capital firms, the lifeline of tech startups, are having to raise money as a result of the losses that limited partners and institutional investors are piling up on the public capital markets. “There is no dry powder in the market,” said Sharma. 

Since March 11, when the World Health Organization declared the coronavirus outbreak a pandemic, the NYSE and NASDAQ NDAQ have dropped 8.9% and 5.7%, respectively, and the Mexican Stock Exchange index has fallen 12.6%. 

Ignia, for instance, has no more money available from its Fund 2 to make new investments and plans to raise up to $150 million with the help of Credit Suisse. 

Without new funds to invest in Mexican startups, venture firms are helping portfolio companies implement cost-reduction initiatives, which will be vital in the next few months, said the portfolio officer of a Mexico City-based VC firm. The VC is advising startups to use cheaper marketing channels and prepare for the “worst-case scenario,” she said. 

UnDosTres has decided to halt the launch of new marketing solutions that were trialed before the coronavirus pandemic and will focus instead on its core operational needs. “Cash will be king,” Sharma said. 

And while Billpocket continues to operate normally, its board has already approved a set of spending cuts that it could implement should the coronavirus crisis persist, said Guizar, who founded the business in 2013. “The first area that will be affected will be marketing,” he said. Billpocket’s gross payment volume has dropped by around 65% in the last few weeks as Mexican states started to adopt stay-at-home measures.

Still, there are bright spots. Changes in the behavior as Mexicans are forced to work and stay at home are benefiting a number of local tech startups. 

“The pandemic might accelerate certain changes that were taking a while to materialize in the country,” said Olivier Hache, Managing Partner and EY’s Transaction Advisory Services in Mexico City. E-commerce companies, for instance, could benefit as consumer habits pivot towards online spending, he noted. 

Kinedu, a Monterrey-based education technology company, added 200,000 new users in just one week in March after Mexico’s government ordered all schools to close at least until April 20 and parents took charge of their children’s schooling at home, said CEO Luis Garza. As of January, the company had around 500,000 active users in total. 

Launched in 2013, Kinedu produces digital content for the development of children up to age 4. The company hopes the sudden jump in users could be a “sustainable long-term trend,” Garza said. “We are realizing that we can do a lot of things from home.” 

Mexico City-based UnDosTres, which allows people to pay their utility bills and top up their mobile phone “wallets” via a mobile app, has also seen an increase in transaction volume, said Sharma, who expects “a good chunk” of new users to remain active on the platform once the stay-at-home measures are lifted. 

And despite seeing a drop in transaction volume, Billpocket has so far added three times as many new active merchants in March as it usually does every month as companies search for alternative ways to grow their businesses, said Guizar. 

Startups that can weather the coronavirus market turmoil “will for sure be pretty attractive for investors because these guys have taken the hit, survived, and are still growing,” Sharma said. 

Cash-rich companies, for their part, could take advantage of the turmoil to acquire embattled companies. Billpocket had planned to start scouting for M&A opportunities next year but is now considering accelerating those plans to snatch distressed assets on the market —provided it can close its Series B round, said Guizar. 

“I think in the next 60-90 days we are going to see some of the companies actually (going out and) looking for money,” he said, “and that will be the moment to start looking at (acquiring) some of them.”

Dominic Pasteiner and Adriana Curiel report for Mergermarket from Mexico City. They can be reached at and

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